If you want to get Google’s top-ranking, say follow the old saying. When you are in Rome, do the same as the Romans. Do what Google wants you to do when you have a website that you want to get the best view on Google.
We have collected a list of 22 things to do. That’s what Google said you have to do to rank high in SERP.
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How to quickly rank high on Google. That is everyone’s concern. After all, Google (and search engines in general) is the only playground where our website and its entire activities take place. We display, play, fight and sell online. The offline environment is another story. But most people forget something. Success is not natural, but rather built. Someone once said that there can be bitterness to make it better.
Speaking of which, here’s a list of advice that comes directly from Google, which will help you boost your traffic and rankings. Everything gets a lot of support from Google. Please check for yourself:
- Create smart titles and snippets in search results
- Use the “description” meta tag
- Do not display important names, content, or links in images
- Add structured data markup
- Create a custom 404 page
- Use the appropriate combination of keyword phrases
- Give visitors what they are looking for
- Consider implementing AMP
- Create a suitable URL for your search
- Google Ads Does Not Guarantee Top Position in SERP
- Optimize your Twitter page for Google rank
- Pay attention to page speed
- Allow Googlebot access to code data
- Get a list of Google My Business
- Optimized for answer boxes
- Manage internal links
- Optimized for mobile
- Use synonyms in content
- Perform image optimization
- Switch to HTTPS
- Make sure to use the correct redirect
- Debug the page
Google is smart – they know how they like their food. Google is a fully automated search engine set up to explore the web every day and find the right website for your first page. Many are asking themselves what is the best way to make Google rank high in SERP. You have great content, rich and good link profiles, but Google doesn’t put you in the top position. So what should you do? We’ve collected everything Google recommends to our users, ranked them high, and put them together.
I wanted to see if Google really had the answers to all the questions, but if so, I could have easily declared the end of the quest. So I typed a query in the search bar. How to make Google like you? And this is what we got: what we got.
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Apparently, we couldn’t find the answer to our question. So I decided to go one step further and search for related phrases and ranking pages for this long-tail keyword. When I looked it up with the Keyword Tool and Content Assistant, I really enjoyed the results.
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Things are easy. The truth is, Google you have to do to obtain the status of the top are saying that there is no all There are tops and lists, but there are few clear answers as to what Google will love you and what should be done to lift you high in SERP.
Keep this in mind before discussing what Google says you need to see if you’re looking for the first position in your search results. Make sure you make your website Google friendly in all respects, avoid implementing dubious practices on your website, and therefore SEO and marketing when trying to rank high You need to be careful not to be a blinding person in the industry.
Above All, Neil Patel Summarizes What We Know So Far And Tells Us The Most Important Things To Get Up With SERP. Neil Himself Points Out The Fact That Getting Google’S Top Rankings Is Difficult, A Lot Of Work, Resources, And Time Consuming. He shares three ways you can rank number one on Google, and you should definitely know them.
The next 24 steps that Google has listed as the most important to rank high in SERP are the baby’s steps to a bigger tomorrow.
It’s good to know the big picture of what you should do to put your website at the top of Google search. However, you need to make sure that everything Google has promised appeals to search engine algorithms.
Find all the marketing tactics you missed and use them for your very benefit. Find materials used on websites that are (obviously) unattractive to Google, as this meme, and “google” them. Your website’s ranking story is different
1. Create smart titles and snippets in search results
As always, the content is king. And the king must serve properly to be happy and prosperous. It’s important to pay attention to the content of the page, but it’s also important to pay attention to other aspects as well. You need to add keywords in URLs, titles, and headers as well as the content. We emphasized the most important things needed to optimize content.
Throughout the web, there are thousands of instances where pages and websites use and display irrelevant, dull titles. This will target the Google algorithm and prevent it from being ranked high in SERP. Here is one example:
2. Use the “Description” meta tag
These are what to do when talking about successful descriptive meta tags :
- Write a clear, accurate, and relevant summary of the page content.
- Make sure it fits on the search engine display.
- Write information that provides information and raises interest.
- As with title tags, each page uses a different description.
If you want to rank the top in Google and users both of the eyes, the next to avoid that by please.
- Write irrelevant explanations that are not relevant to the content of the page.
- Select a wide range of descriptions, such as “This is a web page” or “Soccer equipment page”.
- Abuse keywords.
- Instead of writing something really catchy and relevant, copy and paste to extract the snippet from the text.
- Use one description for all or most pages.
3. Avoid displaying important names, content, or links in images
4. Add structured data markup
structured markup data is very useful for businesses. For example, you can provide important business details such as physical location, contact information, price and price range, and marketing details such as formal name, logo, and social profile. Your business information will get more exposure in search results, Knowledge Graph cards, and Google Maps.
Google My Business is a great way to start displaying your website in front of potential customers. Submit or create a new business, verify that you own the list, and provide / edit details such as an address, contact information, industry, photos, reviews, feedback, social links, and comments. This way you can be confident that you will be able to return the appropriate information to your query.
Google has developed a free and very easy-to-use structured data testing tool. This is intended to test the markup and verify the accuracy of the data.
Another wise way is to enable the breadcrumb trail. They track the location of pages in the site hierarchy and eventually form a chain. Users can easily track pages one level at a time, from the last breadcrumb trail to the first breadcrumb trail. Google search is more interested in displaying breadcrumbs in markup format, so it guides users better.
Users can enter various queries. Even if your search returns the same web page, the breadcrumb trail knows how to categorize your content according to Google search queries. Examples: Books ›Authors› Ann Leckie ›Rebellion or Books ›Science Fiction Winners.
For more information on the penalties for deploying structured markup data and spam markup, see this other article I posted a while back
5. Create a custom 404 page
6. Use the appropriate combination of keyword phrases
Google encourages you to create powerful and useful keyword combinations. This sets you apart from your competitors and makes your content more likely to be found in user searches. Remember to serve different user types, both new and experienced. Therefore, knowledgeable people know how to refine their search and introduce more specific keywords to get the results they are looking for. Predicting different search behaviors can bring significant benefits to your content when you create it. Google offers two tools to help you adapt your content to future competition. Google AdWords and Google Search Console with Keyword Planner (find the top search queries that the page ranks and the queries that attract the most readers).
Consider providing interesting, useful, and unique content. You can write news articles, user case studies, and your own research. In addition, write easy-to-read, grammatically correct, and compelling text to clearly organize your topics (you can use) headings to split your content). These get a lot of scores when talking about the readability of the text.
7. Give visitors what they are looking for
Chocolate is intoxicatingly appealing to those with sweet teeth. The same mechanism works for high-quality content. Higher quality page content on your website, more visitors, conversions, fans, mentions, positive emotions, and credit to you, Google says. Quality content is also appealing to webmasters, who will link to you more and more often.
Whenever you create content for a web page, think about which words are most likely to attract your readers to the content. In addition, scan the web, competitors, and your pages to see what people are most concerned about. Pay particular attention to the home page. This can be the most important landing site for your users.
8. Consider Implementing AMP
Although not yet an official ranking factor, AMP is paramount to site quality and user experience. This is a fact supported by a well-known webmaster.
Over 50% of mobile users have decided to abandon a web page if it takes more than 3 seconds to load. So if you’re willing to rank high in Google search, it’s time to consider implementing it on mobile. He, web site using the GoogleAMP with Google higher to how to rank on the how-to guide is.
9. Use a suitable URL for your search
10. Google Ads does not guarantee top position in SERP
Nothing is more powerful than listening to and following the common-sense rule of working first. To be sure, lasting fame comes not from money, but from working hard. And this will eventually pay off and will put you in the first search results of Google.
In addition, paid ads that post web pages do not always provide answers to queries and usually confuse users because they do nothing and only give the first result (1-2-3 keywords). Contained). ). It has nothing to do with the query.
11. Optimize your Twitter page for Google Rank
Tweets are now indexed by SERP. Google partnered with Twitter twice in a row in 2015 to gain full access to the so-called Twitter Firehorse, which spreads thousands of tweets per second on the web.
Most users aren’t happy with the information a few hours ago and are looking for the latest news available. It should be emphasized that you need to start optimizing your tweets with the right keywords and length to serve both your interest in attracting readers and your interest in finding the content they are looking for. There is no.
12. Pay attention to page speed
We talked about AMP earlier, but we need to be aware that the general belief that speed can be everything is now a regulated fact. People want their questions to be answered quickly. In fact, as soon as possible.
| If the mobile site takes more than 3 seconds to load, 53% of the visits will be abandoned. That’s a big problem.
According to Google, the page speed from the previous ranking signal has been used as were, but a twist was added this year. Starting July 2018, page speeds will support mobile search as well as desktop search. Of course, in terms of ranking signals.
In addition, page speed primarily affects how users experience site services, and can easily bounce off if you have to wait a long time for a page to load. This update primarily affects sites that provide the slowest user experience. However, the page speed ranking signal should not be heavier than the signal of relevant, popular, and great content. Therefore, pages can be ranked high even if the content is a large asset. of the game.
13. Allow Googlebot access to code dataUnlike in the past, the Web is now filled with a huge number of JavaScript-intensive, rich, complex, and great websites. Google needs access to JavaScript, CSS, and image files on your website to allow users to view and view your pages in a natural way. This improves content indexing. In addition, they say that this permission is useful for context in the sense that pages are rendered better while being indexed better. Especially on mobile.
Google recommends using the tool Fetch as Google to allow Googlebot to crawl JavaScript, CSS, and image files. What’s great is that it helps Google see exactly how the page is rendered and know in advance which index errors to avoid. In addition, you can use Google Search Console to analyze and test your robots.txt file. For more information on this type of file and the mistakes, you should avoid to keep your ranking down, see our article.
14. Get the list on Google My BusinessAs mentioned earlier, if you want to benefit from Google search or structured data markup on your maps for greater visibility, you should definitely also use Google My Business services.
According to Google, there are several advantages when choosing to create a list on Google My Business: it’s free, your business is in the limelight in search, otherwise, it’s already on your website Easily attract customers by simply sharing useful information that isn’t visible enough, responsible for what people should see (should) when searching for your business, and give your information as needed Update, use compelling snapshots of your business, engage online, view ratings, and build popularity and loyalty.
Listing your brand this way should be part of your local SEO strategy, as Google My Business primarily benefits local businesses.
15. Optimize for answer boxesEveryone dreams of being there. 0 for SERP (greater than 1). Answer boxes are knowledge graph snippets that typically provide answers to your queries and avoid flickering, searching, or opening another search result. It’s like popping twice in search results. This must Be a blessing for sure. Results range from product information, nutritional ingredients, answer boxes, traditional music hits to recipes, versatile uses, how-to guides, and blockbuster movies. You can also see how to optimize the content of the answer box.
Canadian researchers have found that the average human attention has dropped from 12 seconds in 2000 to 8 seconds. So if you really want to get the user’s attention and get a higher ranking, use well-crafted content to target the search box.
16. Manage internal linksEven if your website isn’t entirely new and Google has already crawled your page, it’s wise to check your internal links from time to time. Google can come to your aid and use the Search Console to check and report on internal links that point to other pages on your site.
Links to specific pages guarantee their relevance, usefulness, and importance. It’s like a certificate of quality given to it. Therefore, if a website’s less important pages have more links than important and really useful pages, you really need to reassess the internal links. 17. Optimize for mobileThe use of smartphones is by far the most popular today. Mobile search has long outperformed desktop search. Currently, there is this trend in “mobile-first” design and updates, but the truth lies elsewhere. Instead of falling into one category, one needs to be more important than the other, but it’s actually moving to a multi-platform. From there comes a wonderful audience.
Therefore, it goes without saying that websites need to be designed to be mobile-friendly, given the increasing number of opportunities to access the web on mobile devices. And we‘ll show you how Google can help you with mobile testing tools.
In addition, be sure to design your site for all device types and sizes, including tablets, not just desktops and smartphones.
18. Use synonyms in contentThis is very easy. Google recommends that you use synonyms when you create content and publish it on your page. This is to help you find your website in response to queries.
Synonyms are variants of the same word or phrase. Google Search is smart enough to return results that include not only the words you type in the search bar, but also content that has the same meaning as the terms you type. This is because Google strives To Infer The Intent Of The Keywords And The Needs Of The Users. For Example, If You Write “Professor” And One Of Its Synonyms Is “Teacher”, Search Engines May Return Results For Both “Professor” And Its Synonym “Teacher”.
Google tries to understand the language as well as the general terms. As a result, synonyms are very high in the eyes of Google. These help search engines better perceive the world around your words, and therefore better perceive what users want to receive in response to queries. Synonyms are a bridge between users and Google bots. This has a lot to do with the fact that the importance of content has been overrun by context, the search has been reviewed, and it is now a topic search rather than a regular search. The context makes it easier (or not, depending on the situation) for the crawler to return the relevant results in the query. Here you can configure the query to add synonyms.
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